HOW MADONNA BECAME OUR LUCKY STAR

HOW MADONNA BECAME A BRAND:

National Geographic Documentary

THE FUTURE OF MUSIC & STYLE

CONCEPT FOR COMPARISON ONLY.

WELCOME TO MODERN MATERIAL, a new generation where everything old is new again and everything new will grow old.  Music formats and fashion trends change over time but the one thing that will never change are the bonds and memories we make with the music & style that defines our lives.

 

We would like to introduce you to a new marketplace we are creating called Modern Material. It is designed to unite the music and fashion industries by building collaborations between recording artists, designers and lifestyle brands that give fans a shopping experience just as memorable as the music & style that defines their lives. From the most iconic styles in music history to the most innovative moments in today's trending topics, Modern Material will be there to capture, create and materialize the essence of music.

 

MEMORABLE MATERIAL

Nobody wants to buy a lousy, expensive t-shirt from a concert to express their style. They buy it so they can have a souvenir to preserve a memory. They want to remember the moment that becomes a part of history but why can't they buy fashion that made a statement? Remember the Boy Toy belted wedding dress Madonna shocked the world in during her 1984 MTV Music Video Awards? The Jean Paul Gaultier cone bra from her Blonde Ambition Tour? What girl wasn't a Madonna Wannabe with the black lace gloves, rubber bracelets and hair scarves that made her a fashion icon? We believe this is what the artists fans want to buy. A piece of history.

 

THE FUTURE OF MUSIC & STYLE

Modern Material is beginning to revolutionize how our material is created, made and materialized by building a single online retail destination for designers and brands to create new material for recording artists and influencers to market everything worn in music videos, performances, red carpet events or daily street wear, allowing artists to generate a new stream of revenue by selling their own brand image that their fans try to emulate.

 

As the Internet began to lead to declining sales in record industry and online shopping began closing store doors, our team at Modern Material began working on a new business model to market and distribute merchandise through a single retail channel sold direct-to-fans on modernmaterial.com. Our team of designers and buyers will work with artists and stylists to create collections that fully capture the experience of the music & style that resonates with us.

 

#MATERIALIZED

© 2016 Modern Material LLC