FOUNDER + DESIGNER

 

ANNIE WEIHRAUCH {Y•ROCK}

 

Modern Material was founded in 2005 by designer Annie Weihrauch {y•rock} as a street team destination for music fans to discover new material long before social media, music streaming and  online shopping changed the way we discover new material.  She partnered with more than 40 indie artists to build cross-promotional strategies online and on tour for her music inspired lifestyle brand.

 

She thought she was going to design CD album art and band tees after graduating from Columbus College of Art & Design in 2003 with a degree in graphic design however Bath & Body Works recruited her immediately as a packaging designer. Fresh out of school Annie learned the ropes of corporate retail design and product development. She spent a total of 6 years working in the corporate headquarters and spent 3 years as lead accessories designer for a manufacturing vendor.

 

In 2011 Annie was designing a collegiate fashion apparel brand that collaborated with a little known local band, Twenty One Pilots. Inspired by a single moment during a private charity event with Ohio State fans surrounding Josh Dun on the drums, Annie imagined a fashion brand for the music and lyrics that defined our lives, not a team who won a game.

 

ROXANDROYALTY.COM

#MATERIALIZED

MODERNMATERIAL.COM

SUMMER MATERIAL

Milky Chance - Firebird ; Powers - Heavy ; Unlike Pluto - Everything Black ; Glass Animals - Pork Soda ; The Weeknd - I Feel It Coming

 

FAVORITE INDIE BANDS

Kid Runner, Aquillo, Bob Moses, Glass Animals, Boy & Bear

 

FAVORITE 90's BAND:

Smashing Pumpkins

 

LYRIC MEMORY:

In 10th grade English we had to write a book report on English poets. I decided to write mine on Gavin Rossdale and recite Glycerine by Bush.

 

FRAGRANCE + MUSIC MEMORY:

Elizabeth Arden's Sunflowers takes me back to 8th grade listening to Counting Crows August and Everything After.

 

BRAND + COMPANY HISTORY

© 2016 Modern Material LLC